Welcome to Gaghat
Cutting through the noise at BlackHat.
Introducing Gaudai
To cut through the conference chaos, we leaned into what CISOs were actually thinking – not what vendors were saying. The videos turned industry pain points into punchlines, revealing the absurdity of jargon-filled pitches and overpromised tech.
By reflecting the real conversations happening in hallways and hotel bars, Gaghat earned something rare in cybersecurity marketing: trust, laughter, and genuine connection.
Creative
Production
Introducing Buzzword Bouncer™
To highlight how overloaded CISOs have become with vendor jargon, we created Buzzword Bouncer™ – a comedic short where a straight-faced bouncer follows a CISO through BlackHat, blocking every buzzword that comes his way.
Shot like a mock action scene, the film turned industry clichés into physical comedy – transforming “AI-powered,” “next-gen,” and “synergy” into literal threats.
It was a witty take on the everyday noise security leaders face – and a clever reminder that Gaghat is the brand cutting through it.
You’ve Reached the CISO Crisis Line™
To reach CISOs on a deeper level, we created CISO Crisis Line™ – a parody support service for security leaders on the edge. Styled like a ‘90s hotline PSA, it blended empathy, irony, and exhaustion in a way the industry instantly recognized.
The film spoke directly to burnout and buzzword fatigue, turning quiet frustration into collective laughter – and positioning Gaghat as the brand that truly gets security leaders.
The Results
The campaign didn’t just stand out – it started conversations.
Across BlackHat, people were sharing clips and asking who was behind it. The humor, timing, and honesty hit a nerve, cutting straight through the usual conference noise.
Within days, Gaghat saw a spike in inbound interest – CISOs and marketing leaders were booking calls, wanting to learn more about the product behind the punchlines.
It was buzz with purpose: awareness that converted.
Next Project
SwellCo - Connecting surfers & photographers.
Welcome to Gaghat
Cutting through the noise at BlackHat.
Introducing Gaudai
To cut through the conference chaos, we leaned into what CISOs were actually thinking – not what vendors were saying. The videos turned industry pain points into punchlines, revealing the absurdity of jargon-filled pitches and overpromised tech.
By reflecting the real conversations happening in hallways and hotel bars, Gaghat earned something rare in cybersecurity marketing: trust, laughter, and genuine connection.
Creative
Production
Introducing Buzzword Bouncer™
To highlight how overloaded CISOs have become with vendor jargon, we created Buzzword Bouncer™ – a comedic short where a straight-faced bouncer follows a CISO through BlackHat, blocking every buzzword that comes his way.
Shot like a mock action scene, the film turned industry clichés into physical comedy – transforming “AI-powered,” “next-gen,” and “synergy” into literal threats.
It was a witty take on the everyday noise security leaders face – and a clever reminder that Gaghat is the brand cutting through it.
You've Reached the CISO Crisis Line™
To reach CISOs on a deeper level, we created CISO Crisis Line™ – a parody support service for security leaders on the edge. Styled like a ‘90s hotline PSA, it blended empathy, irony, and exhaustion in a way the industry instantly recognized.
The film spoke directly to burnout and buzzword fatigue, turning quiet frustration into collective laughter – and positioning Gaghat as the brand that truly gets security leaders.
The Results
The campaign didn’t just stand out – it started conversations.
Across BlackHat, people were sharing clips and asking who was behind it. The humor, timing, and honesty hit a nerve, cutting straight through the usual conference noise.
Within days, Gaghat saw a spike in inbound interest – CISOs and marketing leaders were booking calls, wanting to learn more about the product behind the punchlines.
It was buzz with purpose: awareness that converted.
Next Project
SwellCo - Connecting surfers and photographers.